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WORKBOOK
EXPORT SUCCESS – IMPORT MONEY NOW IN EBOOK FORMAT FOR 2025!
The Export Success – Import Money Workbook provides a repeatable 8-Step Process to begin your exporting strategy and expanding your businesses global reach.
Begin your export journey with Export Success which is based on The Riddle of the Exporter™ Training that has been presented throughout the U.S. including Puerto Rico, Guam and Saipan. The book approaches exporting as a continuum from start to finish by utilizing checklists to keep you on track. All information is current as of 2025. It can be used with The Riddle of the Exporter™ online training or as a stand alone reference book for your export planning.
A purchase of the ebook offers a 20% discount off of the The Riddle of the Exporter™
THE RIDDLE OF THE EXPORTER™ IS AVAILABLE ONLINE!
Join Elyse & BettySue Export Queen as they walk through the 8 Step Process to play
the game, “Who Wants To Be An Export Millionaire.” Every step is covered in detail with the same elements of the live training plus more. Each step has 3 components: learn the knowledge, apply it to master a skill and try your luck with a “Good Luck or Bad Luck” card.
Collect points by mastering the skill, taking a pop quiz, learning some trivia, completing your homework and sharing your progress online. The end goal is to advise BettySue on how to export her products: Texas Tongue Torch Sauce or Rattlesnake Olive Oil to 1 of 4 countries: Brazil, Canada, Germany or Japan. You will help her write an export plan which will help you write your own export plan.
Join us for knowledge, skill, fun to win the game of Export Millionaire!
THE 8 STEP PROCESS TO EXPORTING
STEP #1 GETTING STARTED: Are you export ready? Determine if your client is export ready; determine management commitment; make sure your product can be modified for foreign markets; establish initial budget to attend trade shows or “test the waters”.
STEP #2 MARKET RESEARCH: Is your client an Accidental Exporter (he is contacted by an overseas client) or an Intentional Exporter (he is expanding intentionally)? Both types need mandatory research: a Schedule B # and determine Export Here=Import There™, what it take to get the product out of the U.S. and into the other country. Intentional research determines the next best market based on your criteria.
STEP #3 MARKET ENTRY: There are many ways to enter markets, either through an EMC-Export Management
Company or the client handling the process themselves through distributors. The U.S. Export Assistance Centers offer many reasonable programs to assist with market entry.
STEP #4 LEGAL: Two legal issues to consider: international contracts and intellectual property protection. There are many different types of legal systems in the world. Intellectual Property protection also differs among countries. Writing an international contract and filing intellectual property protection requires a professional with country expertise.
STEP #5 COMPLIANCE: Remember “Export Here=Import There™. Your client must determine if they need a license to export (only 5% of products do). They must also know the requirements to meet standards and clear customs in the country to which they are exporting.
STEP #6 TRANSPORTATION: In international shipping your Freight Forwarder is your most important ally, your
BFF. They help you determine the best, most cost efficient shipping method and even though you are the “Exporter of Record”, they assist you in knowing the regulations and prepare and file the documents. THE GOODS=THE DOCS=THE $$.
STEP #7 PAYMENTS/FINANACE: Every transaction, domestic or international is all about making a profit while
mitigating risk. Risk can be controlled through payment methods, Letters of Credit and credit insurance. The government offers several excellent programs through SBA and Ex-Im Bank to assist. Contact: Elyse Eriksson for credit insurance.
STEP #8 CULTURAL: This is the most important step for any successful transaction. Failure to respect cultural differences can sink a deal. At a minimum, check out cultural dos & taboos.
